{"id":18831,"date":"2022-03-23T08:30:00","date_gmt":"2022-03-23T00:30:00","guid":{"rendered":"https:\/\/orange-autoparts.com\/?p=18831"},"modified":"2022-03-26T20:01:35","modified_gmt":"2022-03-26T12:01:35","slug":"decryptage-en-profondeur-de-lhistoire-du-developpement-de-great-wall-motors-4","status":"publish","type":"post","link":"https:\/\/orange-autoparts.com\/ar\/decryptage-en-profondeur-de-lhistoire-du-developpement-de-great-wall-motors-4\/","title":{"rendered":"D\u00e9cryptage en profondeur de l’histoire du d\u00e9veloppement de Great Wall Motors (4)"},"content":{"rendered":"

En novembre 2016, la marque WEY a \u00e9t\u00e9 cr\u00e9\u00e9e ; en avril 2017, le premier mod\u00e8le VV7 a \u00e9t\u00e9 lanc\u00e9. Au cours des trois derni\u00e8res ann\u00e9es, WEY a accumul\u00e9 des ventes de plus de 300 000 v\u00e9hicules, devenant la premi\u00e8re marque de luxe chinoise \u00e0 d\u00e9passer la barre des 300 000 v\u00e9hicules, et est en concurrence dans le segment de march\u00e9 le plus intense de 150 000 \u00e0 200 000 yuans, le volume des ventes se classe parmi les meilleurs trois, et l’image de marque du luxe chinois et de la s\u00e9curit\u00e9 absolue se dessine progressivement dans le terminal.<\/p>\n\n\n\n

VV5 et VV7 ont non seulement r\u00e9alis\u00e9 de bonnes ventes de plus de 10 000 ventes, mais ont \u00e9galement d\u00e9pass\u00e9 \u00e0 plusieurs reprises des mod\u00e8les de coentreprises similaires tels que Qijun, CR-V et Qashqai, devenant l’espoir et la r\u00e9f\u00e9rence pour les SUV nationaux pour attaquer les marques de coentreprises. La marque Haval est le SUV le plus vendu sur le march\u00e9 chinois depuis dix ann\u00e9es cons\u00e9cutives.<\/p>\n\n\n\n

Le leader du SUV chinois, le pionnier du monde<\/strong><\/p>\n\n\n\n

L’objectif de Great Wall n’est pas seulement d’\u00eatre le num\u00e9ro un en Chine, mais aussi de remplacer Jeep comme num\u00e9ro un mondial dans le domaine des SUV.<\/p>\n\n\n\n

Le 13 janvier 2019, Great Wall Motor a publi\u00e9 sa strat\u00e9gie de mondialisation \u2013 \u00ab 521 \u00bb :<\/p>\n\n\n\n

S’appuyant sur des ventes cumul\u00e9es de 5 millions d’unit\u00e9s, Great Wall mettra 5 ans pour atteindre des ventes annuelles de 2 millions d’unit\u00e9s et devenir la marque Haval n\u00b01 dans le monde pour les SUV professionnels.<\/p>\n\n\n\n

Au cours de l’ann\u00e9e \u00e9coul\u00e9e, Great Wall a continu\u00e9 \u00e0 conqu\u00e9rir des villes et des territoires sur le march\u00e9 international. La rapidit\u00e9, la force et l’ampleur des investissements ont choqu\u00e9 le monde ext\u00e9rieur.<\/p>\n\n\n\n

En juin 2019, la premi\u00e8re usine de v\u00e9hicules \u00e0 processus complet de Great Wall Motor \u00e0 l’\u00e9tranger, l’usine russe de Tula, a \u00e9t\u00e9 mise en service. Il sera connect\u00e9 aux usines KD en Equateur, Malaisie, Tunisie, etc., et deviendra la t\u00eate de pont de Haval pour entrer sur le march\u00e9 europ\u00e9en ;<\/p>\n\n\n\n

\"great<\/figure>\n\n\n\n

En janvier 2020, Great Wall Motor a acquis l’usine GM de Tarigang en Inde. Dans cet immense march\u00e9 de l’oc\u00e9an bleu, il s’agit pour Great Wall de s’emparer d’un march\u00e9 qui appartient aux marques chinoises en pleine ascension ;<\/p>\n\n\n\n

En f\u00e9vrier 2020, Great Wall Motor a acquis l’usine de fabrication de General Motors \u00e0 Rayong, en Tha\u00eflande. Le but est de rayonner dans les 10 pays de l’ASEAN avec cela comme centre, et de devenir l’une des marques \u00e9trang\u00e8res les plus influentes de l’ASEAN comme Toyota et Honda.<\/p>\n\n\n\n

Comme l’a dit Wei Jianjun :<\/p>\n\n\n\n

“Haval ne doit pas seulement \u00eatre le leader des SUV en Chine, mais aussi \u00eatre un pionnier pour devenir mondial”.<\/p>\n\n\n\n

D’une part, en s’appuyant sur les march\u00e9s automobiles \u00e9mergents tels que la Russie, l’Inde et l’ASEAN, Great Wall a r\u00e9alis\u00e9 une croissance des ventes mondiales apr\u00e8s une p\u00e9riode de goulots d’\u00e9tranglement des ventes int\u00e9rieures et a acc\u00e9l\u00e9r\u00e9 son rattrapage avec Jeep ; d’autre part, en tant que l’une des marques chinoises les plus repr\u00e9sentatives. Premi\u00e8rement, l’expansion rapide de Great Wall ne vise pas seulement \u00e0 renforcer l’influence internationale des marques chinoises, mais \u00e9galement \u00e0 fournir une exp\u00e9rience pr\u00e9cieuse aux marques plus ind\u00e9pendantes pour se mondialiser.<\/p>\n\n\n\n

\u00c0 l’heure actuelle, Great Wall a mis en place des centres de R & D \u00e0 l’\u00e9tranger au Japon, aux \u00c9tats-Unis, en Allemagne, en Inde, en Autriche et en Cor\u00e9e du Sud, et a construit un mod\u00e8le de R & D \u00absept pays et dix places\u00bb et \u00ab9 + 5\u00bb avec le si\u00e8ge de Baoding comme le noyau, couvrant l’Europe, l’Asie et l’Am\u00e9rique du Nord. Disposition de la production mondiale et plus de 500 r\u00e9seaux de distribution de haute qualit\u00e9 ont \u00e9t\u00e9 \u00e9tablis dans plus de 60 pays d’outre-mer, avec des produits partout dans le monde. De la R&D, \u00e0 l’approvisionnement, \u00e0 la production et aux ventes, le syst\u00e8me de mondialisation de Great Wall Motors a \u00e9t\u00e9 form\u00e9, ce qui est la cl\u00e9 pour que Great Wall devienne mondial.<\/p>\n\n\n\n

La Grande Muraille de la technologie que vous ne connaissez pas<\/strong><\/p>\n\n\n\n

Quand il s’agit de repr\u00e9sentants techniques de marques ind\u00e9pendantes, beaucoup de gens peuvent penser \u00e0 Chery et Changan pour la premi\u00e8re fois, mais ce qui est moins connu, c’est que Great Wall est aussi une “tech house” et un “homme de science et de technologie” , juste par rapport aux deux anciennes soci\u00e9t\u00e9s automobiles domin\u00e9es par la technologie, certaines des technologies de base de Great Wall ont toujours \u00e9t\u00e9 domin\u00e9es par la soci\u00e9t\u00e9 holding de pi\u00e8ces. Naturellement, peu de gens le savent dans les coulisses, mais les retours les plus intuitifs se refl\u00e8tent dans les produits.<\/p>\n\n\n\n

D\u00e8s 2000, Great Wall a cr\u00e9\u00e9 Great Wall Internal Combustion Engine Company. En introduisant des \u00e9quipements de fabrication avanc\u00e9s pour produire des moteurs EFI multipoints, il a essentiellement atteint l’autosuffisance. \u00c0 l’heure actuelle, Great Wall dispose de plusieurs bases de production de moteurs.<\/p>\n\n\n\n

En 2018, Great Wall a s\u00e9par\u00e9 son industrie des composants et l’a mise \u00e0 niveau de la \u00abdivision\u00bb pr\u00e9c\u00e9dente en une soci\u00e9t\u00e9 de composants ind\u00e9pendante ax\u00e9e sur le march\u00e9, couvrant la quasi-totalit\u00e9 de l’industrie, du groupe motopropulseur aux pi\u00e8ces int\u00e9rieures et ext\u00e9rieures en passant par les nouvelles technologies \u00e9nerg\u00e9tiques. cha\u00eene. Principalement pour les quatre soci\u00e9t\u00e9s parties de Noble Automobile, Mind Electronics, Honeycomb Yichuang et Honeycomb Energy. Ils sont comme Toyota Boshoku et Aisin sous Toyota. Ils approvisionnent non seulement les soci\u00e9t\u00e9s du groupe, mais \u00e9galement d’autres \u00e9quipementiers. fournir.<\/p>\n\n\n\n

\"poer\"<\/figure>\n\n\n\n

Veuillez v\u00e9rifier le prochain message.<\/p>\n\n\n\n

WWW.ORANGE-AUTOPARTS.COM<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

En novembre 2016, la marque WEY a \u00e9t\u00e9 cr\u00e9\u00e9e ; en avril 2017, le premier mod\u00e8le VV7 a \u00e9t\u00e9 lanc\u00e9. Au cours des trois derni\u00e8res ann\u00e9es, WEY a accumul\u00e9 des ventes de plus de 300 000 v\u00e9hicules, devenant la premi\u00e8re marque de luxe chinoise \u00e0 d\u00e9passer la barre des 300 000 v\u00e9hicules, et est en

\n Read More “D\u00e9cryptage en profondeur de l’histoire du d\u00e9veloppement de Great Wall Motors (4)”<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":18582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[181],"tags":[],"class_list":["post-18831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","badges-style-3"],"yoast_head":"\r\nD\u00e9cryptage en profondeur de l'histoire du d\u00e9veloppement de Great Wall Motors (4) | Orange Auto Parts<\/title>\r\n<meta name=\"description\" content=\"En novembre 2016, la marque WEY a \u00e9t\u00e9 cr\u00e9\u00e9e ; en avril 2017, le premier mod\u00e8le VV7 a \u00e9t\u00e9 lanc\u00e9. 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