Although the quality of products is quite high nowadays, the Great Wall Motors in the past can be said to be a “Chinese magic car“.
Looking back, Great Wall Motor started in 1990, 22 years ago. At that time, Wei Jianjun, who was only 26 years old, contracted Great Wall Industry from the Nandayuan Township Government and became the general manager of this township enterprise.
However, due to operational problems, Great Wall Industry had already exceeded 2 million in debt at that time. How to lead Great Wall Industry to turn losses into profits and find a new way out was a question that Wei Jianjun urgently needed to think about at that time. After fumbling for several years, Wei Jianjun finally found a good direction – building a car.
In 1993, Great Wall hand pieced together the first batch of “Great Wall cars”, priced at 100,000 yuan. In that era, because cars were not yet popular, the price of cars was generally above 200,000 yuan. Great Wall cars were all the rage with their low prices. However, the good times did not last long. With the regulation of “catalog” management of automobile production by the state in 1994, the sedan “patched” by Great Wall Motors could not be listed in the catalog and could not continue to be sold. Wei Jianjun had no choice but to stop selling the sedan and began to explore again.
In 1995, Wei Jianjun, who had been inspecting abroad for a long time, once again found a new direction – building pickup trucks. At that time, the domestic economy was developing rapidly. Wei Jianjun believed that there would be a strong demand for pickup trucks that could pull goods, so he resolutely entered the pickup truck industry. The subsequent results were just as Wei Jianjun expected. The pickup trucks produced by Great Wall sold well, with tens of thousands of pickup trucks sold in less than three years.
Time came to 2002. Great Wall Motors, which was a great success in the pickup truck market, began to target the SUV market again. In this year, Great Wall Motors launched China’s first economical SUV, the Saifu. Once it was launched, it became the national SUV of the year. The top three sales; the following year, Great Wall Motor won the double championship of pickup trucks and SUVs in China for the first time.
Nine years later, in 2011, Great Wall Motors launched Haval H6, which opened the prelude to Haval’s “myth”. From 2011 to 2021, Haval H6 has been China’s SUV sales champion for 11 consecutive years, and now this car is also well-known For the “domestic god car”.
In October last year, with the continuous rise of the stock price, Great Wall Motor’s stock price once reached 69.8 yuan, and its total market value also reached 644.9 billion yuan, which can be said to be infinite; The glory days of the car won’t end so quickly.
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